What started as a creative outlet for Jeff Sheldon to design products that fit his taste, quickly grew into a full-blown design brand and family business. Jeff’s approach to Ugmonk focuses on producing small batches of quality products with a simple design aesthetic and intense attention to detail. <br /> <br /> In this video Jeff discusses the Ugmonk’s roots & his approach to building the brand.<br /> <br /> http://shop.ugmonk.com<br /> <br /> Sign up to be the first to know when we release new Ugmonk products: http://eepurl.com/rlMr<br /> <br /> (Big thanks to Eli Odegaard for nailing the shoot and edit!)<br /> Shot on a Red Scarlet and Canon 5D Mark III<br /> Music by Lowercase Noises